Organizations are changing their view of events away from one-time engagements to ongoing relationship building with prospects and customers before the event and after. Integrating social tools, mobile, and virtual content before the event and to staying in touch long after the event is bringing extra value to meeting participants.
Big data is the big buzzword. But what can it do for you? Help you figure out where your attendees are coming from and what they're interested in — and better negotiate and track your expenditures.
A new study sheds light on how associations can attract a desirable new group of attendees to their exhibitions: executives—with the power to make purchasing decisions—who are actively looking to go to tradeshows they’ve never attended before.
Are you getting every dollar possible out of your meetings? Non dues revenue programs should be a component of any association’s long-term strategic plan to advance its mission and recruit and retain members.
According to Gartner, Inc., global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.
85% of Americans have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. If mobile isn’t a big part of your strategy, you might be missing on a quickly rising movement.
With an impressive setup on the trade show floor, Salesforce and the CEA are making sense of the more than 150,000 social mentions about CES each day.
More often than not, when I read or hear discussions among association professionals about member data, eventually someone utters the phrase “do a survey.”
Now consider this: When was the last time Google or Netflix sent you a lengthy survey?
The use of near field communication technology (NFC) for identification purposes and financial transactions is becoming firmly established in Europe. Read more about developments across the pond and better understand why NFC use is growing rapidly in the U.S., including its use in event management.
From event-planning software to post-event surveys, devices and their programs have revolutionized the way meetings are planned, organized, and attended.
A new survey sheds light on how hotels and restaurants are engaging their guests through technology tools. What can associations learn from the trends, and how can they keep up?
Find out how one association implemented a photo-sharing game as part of its mobile event app to encourage greater attendee engagement.
NFC technology is becoming more and more visible as event coordinators find new innovative applications. NFC bracelets worn by attendees open up new doors for event activities while keeping track of it all for the event organizers